Business Planning Pocketbook: 2nd Edition

Business Planning Pocketbook: 2nd Edition

Publication Date: 15 Jun 2014
Management Pocketbks

ISBN 9781906610722

27.99 27.99 AUD


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 The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: A plan is a statement of what you intend to achieve, how, when and with what resources. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.